Advanced Marketing Concepts

Adult / Professional Development -

2025-2026 CE School Year

Advance your marketing expertise by mastering RFM Analysis, the 80/20 Principle, and the relationship between pricing and sales performance. These concepts form the foundation of effective marketing strategies that drive measurable results and improved returns. By gaining a deeper understanding of advanced marketing techniques, you will be equipped to lead more impactful campaigns and achieve tangible outcomes. Move beyond trends and buzzwords! Acquire practical, proven knowledge that you can start using immediately.

This course is included in the Integrated Marketing Certificate course.

William Draves

William A. Draves writes marketing copy on a weekly basis. He has studied under some of the great marketing authorities in the past five decades, including Philip Kotler, Paul Franklin, Anver Suleiman, Don Libey, Rene Gnam,Martha Rogers, and others. He has authored articles on marketing and a Marketing Manual (now in its Sixth Edition) since 1982. He writes email promotions, website copy, brochures and other print marketing, and a blog and social media. Draves also designs marketing plans. He teaches a marketing course for a Master’s Degree program offered by the University of South Dakota.

March 2026