Advanced Marketing Concepts

Adult / Professional Development -

2025-2026 CE School Year

Take your knowledge of marketing to a new level! Acquire expertise in R, F & M Analysis, understand the 80/20 Principle, and better know the impact of price on sales. These concepts are what the best use for designing marketing strategies that improve performance and return. Gaining these advanced marketing concepts will enable you to lead more effective marketing campaigns and results. Forget the fads, dump the buzz words. Come away with an advanced level of proven marketing knowledge that you will start using on Monday morning, and every day thereafter.

This course is included in the Integrated Marketing Certificate course.

William Draves

William A. Draves writes marketing copy on a weekly basis. He has studied under some of the great marketing authorities in the past five decades, including Philip Kotler, Paul Franklin, Anver Suleiman, Don Libey, Rene Gnam,Martha Rogers, and others. He has authored articles on marketing and a Marketing Manual (now in its Sixth Edition) since 1982. He writes email promotions, website copy, brochures and other print marketing, and a blog and social media. Draves also designs marketing plans. He teaches a marketing course for a Master’s Degree program offered by the University of South Dakota.

March 2026