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Social Media for Business Certificate


Adult / Professional Development -
2025-2026 CE School Year

Stay competitive in today’s fast-changing digital landscape by learning how to strategically use social media to communicate, market, and better serve your customers and clients. Designed for professionals in business, nonprofit, government, and organizational settings, this course provides a practical and strategic approach to social media engagement. Explore the core principles of modern digital communication and how they apply across major platforms including Facebook, X (formerly Twitter), LinkedIn, YouTube, blogs, and more. Gain clarity on how each platform functions, its unique strengths, and how it can support your organization’s goals.

You’ll learn how to build a purposeful two-way communication strategy, strengthen brand presence, and create meaningful engagement with your audience. Walk away knowing:

  • What your organization should be doing on social media
  • What opportunities you may be missing
  • How to develop a clear, actionable plan for implementation

Whether you’re just getting started or looking to refine your current efforts, this course delivers both strategic insight and practical, hands-on techniques you can immediately apply. Instruction is led by experienced practitioners who actively work in the field and regularly speak, write, and train on social media strategy—bringing real-world expertise directly to you.

Registering for this certificate program will automatically enroll you in the three required courses: Introduction to Social Media, Integrating Social Media in Your Organization, and Marketing Using Social Media.

 April 2026 
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 May 2026 
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 June 2026 
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Instructor

Jo-Carolyn Goode


Jo-Carolyn Goode is a Houston, Texas native and a Prairie View A&M University graduate with a B.S. in the concentration of Biology with minors in Chemistry and Dance.

Beginning her professional career with Houston Style Magazine (HSM) as an editorial intern, she worked her way through the ranks to become Managing Editor. Through a proven track record of excellent timely reporting and having a great worth ethic, Jo-Carolyn tells the stories of the everyday man to the hottest celebrities to the political power movers. While overseeing a talented team of writers and photographers, she produces the weekly print publication of HSM. She also engages readers with stellar content through magazine’s online portal and social media channels. Jo-Carolyn is also the Content Coordinator for a neighborhood magazine based in Bellingham, Washington called Lake Views Magazine.

Her communication talents move from the pages of print media to video as the producer for ‘It's National Day,’ a popular YouTube show celebrating the different national days of the world hosted by media personality TotallyRandie.

Melissa Torres


Melissa Torres is a creative marketing specialist with a focus in social media strategies and special events. She is passionate about helping small business owners build their brand and customer loyalty. Melissa also works as a recreation professional and builds annual marketing campaigns to attract locals and tourists to participate in summer camps that generate over a million dollars in revenue each year.

Travette Webster


Travette A. Webster serves as LERN’s Director of Communications and comes with an abundance of experience successfully promoting continuing education and lifelong learning programs through various social mediums. For over 15 years, she has worked with individuals and organizations to create and publish content on various social media platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat, Tik Tok, and many others. Through robust social media engagement, Travette has helped companies to identify and grow market segments, build brand awareness, and increase customer conversion. She holds a Master of Business Administration from Prairie View A&M University, with an additional focus on Organizational Design and Behavior. 

ADSMBC01P26

  Jo-Carolyn Goode , Melissa Torres , Travette Webster


Online
Sun-Sat, Apr 6 - Jun 26
12:01 AM - 11:59 PM

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Min Age   18 yr.

Price: $ 495 00
ADSMBC01W26 Closed

  Jo-Carolyn Goode , Melissa Torres , Travette Webster


Online
Sun-Sat, Feb 2 - May 1
12:01 AM - 11:59 PM

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M
Tu
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Th
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Sa

Min Age   18 yr.

Price: $ 495 00

Online registration is over