Writing Marketing Copy

Adult / Professional Development -

2025-2026 CE School Year

Power-up your copy!
Whether writing for email promotions, websites, or print marketing, this course will show you how to take words from ordinary, to savvy. Discover the keys to tapping into your reader’s emotions.
Acquire practical, how-to tips in writing marketing copy. Score with new-found steps and no-nonsense tips to delight your audience. Plus, get in on the secrets of two of the masters.
Secure specific practical techniques that you can start using tomorrow morning.

This course is included in the Certificate in Marketing course.

William Draves

William A. Draves writes marketing copy on a weekly basis. He has studied under some of the great marketing authorities in the past five decades, including Philip Kotler, Paul Franklin, Anver Suleiman, Don Libey, Rene Gnam,Martha Rogers, and others. He has authored articles on marketing and a Marketing Manual (now in its Sixth Edition) since 1982. He writes email promotions, website copy, brochures and other print marketing, and a blog and social media. Draves also designs marketing plans. He teaches a marketing course for a Master’s Degree program offered by the University of South Dakota.

October 2025