Integrated Marketing Best Practices

Adult / Professional Development -

2025-2026 CE School Year

Enter the fascinating and emerging field of integrated marketing. Explore how to move potential customers from one media to another, increasing their interest and purchasing. See how different media complement each other. Take home an Integrated Marketing Model to help you choose what’s best for your business and industry.
Put it all together with a one-year integrated marketing plan that engages your customers, moves inquiries to customers, and projects a positive image for your organization and efforts.

This course is included in the Certificate in Marketing course.

William Draves

William A. Draves writes marketing copy on a weekly basis. He has studied under some of the great marketing authorities in the past five decades, including Philip Kotler, Paul Franklin, Anver Suleiman, Don Libey, Rene Gnam,Martha Rogers, and others. He has authored articles on marketing and a Marketing Manual (now in its Sixth Edition) since 1982. He writes email promotions, website copy, brochures and other print marketing, and a blog and social media. Draves also designs marketing plans. He teaches a marketing course for a Master’s Degree program offered by the University of South Dakota.

November 2025