Successfully Communicating Your Message

Adult / Professional Development -

2025-2026 CE School Year

Get your message across with clarity and impact. Strong business writing goes beyond grammar and structure—it’s about influence. Every email, proposal, or report carries emotion, persuasion, and purpose.

In this course, you’ll learn how to elevate your writing by:

Appealing to both logic and emotion
Crafting messages that align with your recipient’s needs and organizational goals
Using data and storytelling to strengthen your credibility
Polishing every sentence to ensure clarity and precision

Whether you’re writing to inform, request, or persuade, you’ll gain the tools to communicate with confidence—and get results.

This course is included in the Certificate in Business Writing course.

William Draves

William A. Draves writes marketing copy on a weekly basis. He has studied under some of the great marketing authorities in the past five decades, including Philip Kotler, Paul Franklin, Anver Suleiman, Don Libey, Rene Gnam,Martha Rogers, and others. He has authored articles on marketing and a Marketing Manual (now in its Sixth Edition) since 1982. He writes email promotions, website copy, brochures and other print marketing, and a blog and social media. Draves also designs marketing plans. He teaches a marketing course for a Master’s Degree program offered by the University of South Dakota.

April 2026